Tuesday, December 23, 2003
Creating a powerful and 'legitimate' information portal
Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use of "auxiliary websites", also described as portals, when used as search engine positioning tools is a controversial subject in many circles.
Some will tell you it is spamming and when the topic is brought up, it generally raises some eyebrows as to the legitimacy or basis of their use.
For many years now, some informational portals have been used as an easy link referring "instrument" offering basically what constitutes "recycled" information. However, powerful search engine algorithms in use today enable them to detect, with a fair amount of accuracy, the existence of such portals. Most look for mirror sites and duplicate content, others are trying to determine if heavy cross-linking techniques have been used.
http://www.rankforsales.com/how-to-create-a-helpful-and-legitimate-portal.html
Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use of "auxiliary websites", also described as portals, when used as search engine positioning tools is a controversial subject in many circles.
Some will tell you it is spamming and when the topic is brought up, it generally raises some eyebrows as to the legitimacy or basis of their use.
For many years now, some informational portals have been used as an easy link referring "instrument" offering basically what constitutes "recycled" information. However, powerful search engine algorithms in use today enable them to detect, with a fair amount of accuracy, the existence of such portals. Most look for mirror sites and duplicate content, others are trying to determine if heavy cross-linking techniques have been used.
http://www.rankforsales.com/how-to-create-a-helpful-and-legitimate-portal.html
Kelsey Group: 60 percent of searches are local
Local paid search advertising is on pace to generate $2.5 billion in 2008, according to a new research report.
In a study expected to be released today, The Kelsey Group estimates that locally targeted listings are the next frontier for paid search, tapping into the 10 million small- and medium-sized businesses in the U.S.
The Kelsey Group, Princeton, NJ, estimates that 60 percent of searches are local in nature, and 10 percent of those searches are for a commercial service or product.
As top search engines Google and Yahoo add more local search options, the market is forecast to grow from $1 billion today to $2.5 billion in 2008.
U.S. Bancorp Piper Jaffray expects the overall search market to increase from $2.3 billion in 2003 to $5.7 billion in 2008. The investment bank expects search engines will draw more traffic as broadband penetration increases. It expects search volume will grow as much as 20 percent during the next few years.
Yellow pages ads remain the chief marketing medium for small businesses. The Kelsey Group said that while nearly 80 percent of small advertisers use offline directories, fewer than 20 percent use search engines. Of the $22 billion spent on local advertising, search accounted for just 3 percent compared to the 46 percent tied to yellow pages.
http://www.rankforsales.com/n-ak/384-seo-dec-23-03.html
Local paid search advertising is on pace to generate $2.5 billion in 2008, according to a new research report.
In a study expected to be released today, The Kelsey Group estimates that locally targeted listings are the next frontier for paid search, tapping into the 10 million small- and medium-sized businesses in the U.S.
The Kelsey Group, Princeton, NJ, estimates that 60 percent of searches are local in nature, and 10 percent of those searches are for a commercial service or product.
As top search engines Google and Yahoo add more local search options, the market is forecast to grow from $1 billion today to $2.5 billion in 2008.
U.S. Bancorp Piper Jaffray expects the overall search market to increase from $2.3 billion in 2003 to $5.7 billion in 2008. The investment bank expects search engines will draw more traffic as broadband penetration increases. It expects search volume will grow as much as 20 percent during the next few years.
Yellow pages ads remain the chief marketing medium for small businesses. The Kelsey Group said that while nearly 80 percent of small advertisers use offline directories, fewer than 20 percent use search engines. Of the $22 billion spent on local advertising, search accounted for just 3 percent compared to the 46 percent tied to yellow pages.
http://www.rankforsales.com/n-ak/384-seo-dec-23-03.html
Monday, December 22, 2003
US $2.11 billion in online sales in one week
comScore Networks reported on 18 December that $2.11 billion was generated in the US in online retail sales during the week ending 14 December. It also noted that to-date online holiday sales at that point totaled $9.4 billion. The research firm anticipates online retail sales for the full holiday season will fall between $12.1 billion and $12.6 billion.
http://www.escalate.ca/news-002/211-billion-in-online-sales-in-one-week.html
comScore Networks reported on 18 December that $2.11 billion was generated in the US in online retail sales during the week ending 14 December. It also noted that to-date online holiday sales at that point totaled $9.4 billion. The research firm anticipates online retail sales for the full holiday season will fall between $12.1 billion and $12.6 billion.
http://www.escalate.ca/news-002/211-billion-in-online-sales-in-one-week.html
Sunday, December 21, 2003
How to create a legitimate portal
Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use of "auxiliary websites", also described as portals, when used as search engine positioning tools is a controversial subject in many circles.
Some will tell you it is spamming and when the topic is brought up, it generally raises some eyebrows as to the legitimacy or basis of their use.
For many years now, some informational portals have been used as an easy link referring "instrument" offering basically what constitutes "recycled" information. However, powerful search engine algorithms in use today enable them to detect, with a fair amount of accuracy, the existence of such portals. Most look for mirror sites and duplicate content, others are trying to determine if heavy cross-linking techniques have been used.
http://www.rankforsales.com/how-to-create-a-helpful-and-legitimate-portal.html
Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use of "auxiliary websites", also described as portals, when used as search engine positioning tools is a controversial subject in many circles.
Some will tell you it is spamming and when the topic is brought up, it generally raises some eyebrows as to the legitimacy or basis of their use.
For many years now, some informational portals have been used as an easy link referring "instrument" offering basically what constitutes "recycled" information. However, powerful search engine algorithms in use today enable them to detect, with a fair amount of accuracy, the existence of such portals. Most look for mirror sites and duplicate content, others are trying to determine if heavy cross-linking techniques have been used.
http://www.rankforsales.com/how-to-create-a-helpful-and-legitimate-portal.html
Friday, December 19, 2003
Google extends reach of its AdSense program
Search giant Google announced today that it has extended the reach of its AdSense contextual advertising programme by adding five new interface languages.
The move will enable publishers of websites in Spanish, French, German, Italian and Japanese to sign up for AdSense, which analyses the content of web pages and serves up relevant text ads.
The programme, which competes with services provided by Overture and Espotting, enables web site publishers to increase their revenue stream, providing them with a share of the click-though revenue Google receives from the advertiser when a user clicks on the ad.
The move fits in with Google's European expansion strategy - the company has rapidly grown its UK staff base this year and planted new offices in Spain and the Netherlands.
http://www.rankforsales.com/n-ak/382-seo-dec-19-03.html
Search giant Google announced today that it has extended the reach of its AdSense contextual advertising programme by adding five new interface languages.
The move will enable publishers of websites in Spanish, French, German, Italian and Japanese to sign up for AdSense, which analyses the content of web pages and serves up relevant text ads.
The programme, which competes with services provided by Overture and Espotting, enables web site publishers to increase their revenue stream, providing them with a share of the click-though revenue Google receives from the advertiser when a user clicks on the ad.
The move fits in with Google's European expansion strategy - the company has rapidly grown its UK staff base this year and planted new offices in Spain and the Netherlands.
http://www.rankforsales.com/n-ak/382-seo-dec-19-03.html
Wednesday, December 17, 2003
Expect a lot more trouble with email in 2004
If you thought spam, viruses, and fraudulent e-mail made 2003 tough, just wait until next year. That's the bottom-line message from Postini, a major player in the mail-filtering market that issued its Top 10 list of predictions for 2004 Wednesday.
Postini, which filters e-mail for spam, viruses, and other threats for Internet service providers and enterprises -- its flagship service, Perimeter Manager, is deployed by over 2,000 organizations -- didn't pull its prognostications out of thin air. It based them on data acquired from processing over a billion messages per week during 2003, said Andrew Lochart, the company's director of product marketing.
The company's top prediction for 2004? Spam will continue to climb as a percentage of total e-mail from its current average rate of 50 percent to an even more alarming 75 percent in 2004.
“If you're not protected [against spam], things are going to get much worse,” he said. “The volume of spam in both absolute terms and in percentage is increasing, and we don't see any trends on the horizon to mitigate that.”
http://www.techblog.org/news-01/01-025-dec-18-2003.html
If you thought spam, viruses, and fraudulent e-mail made 2003 tough, just wait until next year. That's the bottom-line message from Postini, a major player in the mail-filtering market that issued its Top 10 list of predictions for 2004 Wednesday.
Postini, which filters e-mail for spam, viruses, and other threats for Internet service providers and enterprises -- its flagship service, Perimeter Manager, is deployed by over 2,000 organizations -- didn't pull its prognostications out of thin air. It based them on data acquired from processing over a billion messages per week during 2003, said Andrew Lochart, the company's director of product marketing.
The company's top prediction for 2004? Spam will continue to climb as a percentage of total e-mail from its current average rate of 50 percent to an even more alarming 75 percent in 2004.
“If you're not protected [against spam], things are going to get much worse,” he said. “The volume of spam in both absolute terms and in percentage is increasing, and we don't see any trends on the horizon to mitigate that.”
http://www.techblog.org/news-01/01-025-dec-18-2003.html
1 in 7 commercial websites have errors on their homepage
Jupiter Research, a division of Jupitermedia Corp., today announced that one in seven Web site home pages it recently tested failed a simple link integrity test with one or more errors severe enough to cause visitor defection. Based on a December 2003 review of 239 well-known consumer Web sites, Jupiter's new report found that one in seven consumer-facing Web sites had prominent errors on their home pages.
Of the home pages tested, which ranged across a variety of industries, 24 had broken links ("404" errors), 14 provoked server errors, five linked to sites with nonexistent host names, and three pointed to servers that responded with server unavailable errors.
In all, Jupiter Research tested over 22,000 links, more than 50% of which were routed through manual "redirect" or tracking scripts, to measure consumer behavior, a tactic especially prone to generating errors.
http://www.escalate.ca/news-002/many-commercial-websites-have-errors-on-their-homepage.html
Jupiter Research, a division of Jupitermedia Corp., today announced that one in seven Web site home pages it recently tested failed a simple link integrity test with one or more errors severe enough to cause visitor defection. Based on a December 2003 review of 239 well-known consumer Web sites, Jupiter's new report found that one in seven consumer-facing Web sites had prominent errors on their home pages.
Of the home pages tested, which ranged across a variety of industries, 24 had broken links ("404" errors), 14 provoked server errors, five linked to sites with nonexistent host names, and three pointed to servers that responded with server unavailable errors.
In all, Jupiter Research tested over 22,000 links, more than 50% of which were routed through manual "redirect" or tracking scripts, to measure consumer behavior, a tactic especially prone to generating errors.
http://www.escalate.ca/news-002/many-commercial-websites-have-errors-on-their-homepage.html
Google integrates Froogle with its main search engine
Search giant Google has quietly integrated its shopping search service Froogle with its main web search on the Google.com site this week, enabling consumers to more quickly and easily find product information or buy products on the web.
The company said that Google users who enter search terms related to products for sale on the web will see search results returned from Froogle positioned just above the web search results.
For example, a search for a Handspring Treo 600 will feature Froogle search results linking to web pages where such devices can be purchased, in addition to other relevant web pages from the Google index.
Although Froogle has been in public beta testing for a year now, this is the first time the company has integrated Froogle search results into Google.
http://www.rankforsales.com/n-ak/380-seo-dec-17-03.html
Search giant Google has quietly integrated its shopping search service Froogle with its main web search on the Google.com site this week, enabling consumers to more quickly and easily find product information or buy products on the web.
The company said that Google users who enter search terms related to products for sale on the web will see search results returned from Froogle positioned just above the web search results.
For example, a search for a Handspring Treo 600 will feature Froogle search results linking to web pages where such devices can be purchased, in addition to other relevant web pages from the Google index.
Although Froogle has been in public beta testing for a year now, this is the first time the company has integrated Froogle search results into Google.
http://www.rankforsales.com/n-ak/380-seo-dec-17-03.html
Grokker spiders the deep, invisible Web
Grokker is not a Web service but an application that sits on your PC. Grokker takes the raw output of a search and organizes it into categories and subcategories.
Loyal readers may remember my passionate enthusiasm a year ago upon the release of a new web search product called Grokker [Making Online Searches More Useful]. This software tool takes the data culled by an online search and organizes it visually into categories that enable you to quickly dig deeply to find the exact site or information you need.
Grokker broke new ground, but later ran out of gas when the Northern Lights search engine, on which it was based, went out of business.
Now Grokker is back as a smarter and less expensive ($49 instead of $99) application that works on top of many different databases, including the all-important Google. I'm as excited this time as I was a year ago. This really could be the future for finding information.
http://www.rankforsales.com/n-ak/379-seo-dec-17-03.html
Grokker is not a Web service but an application that sits on your PC. Grokker takes the raw output of a search and organizes it into categories and subcategories.
Loyal readers may remember my passionate enthusiasm a year ago upon the release of a new web search product called Grokker [Making Online Searches More Useful]. This software tool takes the data culled by an online search and organizes it visually into categories that enable you to quickly dig deeply to find the exact site or information you need.
Grokker broke new ground, but later ran out of gas when the Northern Lights search engine, on which it was based, went out of business.
Now Grokker is back as a smarter and less expensive ($49 instead of $99) application that works on top of many different databases, including the all-important Google. I'm as excited this time as I was a year ago. This really could be the future for finding information.
http://www.rankforsales.com/n-ak/379-seo-dec-17-03.html
Sunday, December 14, 2003
Internet delivers earliest news of Saddam Hussein's successful capture
Americans logged onto the Internet to learn about the successful capture of Saddam Hussein because the news broke after most of the nation's newspapers had "gone to bed."
Saddam's capture was announced early Sunday morning--just hours past the print publishing deadline for the Sunday edition of major newspapers.
The front-page of The Washington Post's print edition carried no news of the capture. But the paper's Internet edition had a staff-written news story and video detailing Saddam's capture in a hole near an Iraqi farm house.
The New York Times' Sunday newspaper--with one of the nation's biggest circulations--also had no mention of the news. But its Internet site read "Saddam Hussein is Captured by U.S.: 'We got him' Bremer says in Baghdad."
http://www.techblog.org/news-01/01-023-dec-15-2003.html
Americans logged onto the Internet to learn about the successful capture of Saddam Hussein because the news broke after most of the nation's newspapers had "gone to bed."
Saddam's capture was announced early Sunday morning--just hours past the print publishing deadline for the Sunday edition of major newspapers.
The front-page of The Washington Post's print edition carried no news of the capture. But the paper's Internet edition had a staff-written news story and video detailing Saddam's capture in a hole near an Iraqi farm house.
The New York Times' Sunday newspaper--with one of the nation's biggest circulations--also had no mention of the news. But its Internet site read "Saddam Hussein is Captured by U.S.: 'We got him' Bremer says in Baghdad."
http://www.techblog.org/news-01/01-023-dec-15-2003.html
XML for Financial Services Conference - Jan 26th, New York
This intensive two day conference and one day workshop, now in its 3rd year, covers a multitude of Web services topics relevant to the financial services industry from emerging XML standards such as XBRL, IFX, and FpML, to service management and maximising interoperability. Here are some of the many agenda highlights:
Fundamentals of XML, Web Services & SOAs for Financial Services
Ronald Schmelzer, Senior Analyst, ZAPTHINK, LLC:
" There is no trend that is grabbing the market and customers' attention more so than the movement to standards-based, Service-Oriented Architectures. Yet, few companies understand what exactly are the critical elements to realizing the benefits of this trend. What are SOAs and how do they relate to Web Services and XML, and how is this relevant for me, a member of the financial services industry? "
Key topics addressed:
* How are Web Services impacting Financial Services?
* How can we understand emerging financial services standards?
* What are Service-Oriented Architectures?
Additionally, the question of service-oriented architectures will be addresses as to how they are radically changing the way we build, deploy, and manage IT functionality.
http://www.mywebservices.ca/n-ac/03-141-nov-28.html
This intensive two day conference and one day workshop, now in its 3rd year, covers a multitude of Web services topics relevant to the financial services industry from emerging XML standards such as XBRL, IFX, and FpML, to service management and maximising interoperability. Here are some of the many agenda highlights:
Fundamentals of XML, Web Services & SOAs for Financial Services
Ronald Schmelzer, Senior Analyst, ZAPTHINK, LLC:
" There is no trend that is grabbing the market and customers' attention more so than the movement to standards-based, Service-Oriented Architectures. Yet, few companies understand what exactly are the critical elements to realizing the benefits of this trend. What are SOAs and how do they relate to Web Services and XML, and how is this relevant for me, a member of the financial services industry? "
Key topics addressed:
* How are Web Services impacting Financial Services?
* How can we understand emerging financial services standards?
* What are Service-Oriented Architectures?
Additionally, the question of service-oriented architectures will be addresses as to how they are radically changing the way we build, deploy, and manage IT functionality.
http://www.mywebservices.ca/n-ac/03-141-nov-28.html
Saturday, December 13, 2003
How to use Wordtracker creatively
One of the most powerful tool you can use in the search engine optimization process of any website today is Wordtracker, yet it's also one of the most misunderstood. The only way to carefully research your keywords and to avoid optimizing your site for the wrong search terms is to make a complete analysis of your most common search terms used in your industry, with the help of Wordtracker.
Used by reputable SEO firms and marketing professionals alike, WordTracker is the most popular and most efficient keyword research resource there is. Founded by Brent Winters, president, WordTracker holds almost 350 million queries within its huge database. Additionally, those queries are never any older than sixty days, since Wordtracker regularly refreshes its database, adding to the precision and timeliness of your keyword research.
Drive yourself beyond the "K & KP syndrome"
Since I've been using Wordtracker for so long, I think it's actually possible to develop a "sixth sense", sort to speak... Also, one of the traps some people with less experience will fall easily into is to let WordTracker do all the "guessing" for them. As versatile and flexible as it is, it can never replace a human being. My best advice here is to 'think like a searcher'. If you would be looking for the products or services your website has to offer, what would YOU type into the search box?
Drive yourself beyond the K & KP (Keyword & Key Phrase) syndrome. Think like a searcher, and with the use of Wordtracker, you can come up with some powerful keywords that maybe your competitors didn't even think of! This is what I call "thinking out of the box". The more creative you are, the more successful you will tend to be in the end.
http://www.rankforsales.com/how-to-use-wordtracker-creatively.html
One of the most powerful tool you can use in the search engine optimization process of any website today is Wordtracker, yet it's also one of the most misunderstood. The only way to carefully research your keywords and to avoid optimizing your site for the wrong search terms is to make a complete analysis of your most common search terms used in your industry, with the help of Wordtracker.
Used by reputable SEO firms and marketing professionals alike, WordTracker is the most popular and most efficient keyword research resource there is. Founded by Brent Winters, president, WordTracker holds almost 350 million queries within its huge database. Additionally, those queries are never any older than sixty days, since Wordtracker regularly refreshes its database, adding to the precision and timeliness of your keyword research.
Drive yourself beyond the "K & KP syndrome"
Since I've been using Wordtracker for so long, I think it's actually possible to develop a "sixth sense", sort to speak... Also, one of the traps some people with less experience will fall easily into is to let WordTracker do all the "guessing" for them. As versatile and flexible as it is, it can never replace a human being. My best advice here is to 'think like a searcher'. If you would be looking for the products or services your website has to offer, what would YOU type into the search box?
Drive yourself beyond the K & KP (Keyword & Key Phrase) syndrome. Think like a searcher, and with the use of Wordtracker, you can come up with some powerful keywords that maybe your competitors didn't even think of! This is what I call "thinking out of the box". The more creative you are, the more successful you will tend to be in the end.
http://www.rankforsales.com/how-to-use-wordtracker-creatively.html
Rebuilding your website after the hurricane
By now, probably just about anyone that has a website did noticed that Google made some drastic and major changes to its search algorithm, when it began the regularly scheduled monthly update of its massive database, consisting of about 3.5 billion pages. This one was dubbed the "Florida dance". Others prefer to call it the 'Devastating Florida Hurricane".
No matter how you want to call it, hundreds of articles, theories, wild guesses and just plain gossip have circulated since Google implemented its new 'spam filter', on around November 15, 2003. There were even some wild allegations in the press of a Google conspiracy, in an effort to maximize the sales of its AdWords PPC program.
On November 26, Stephen Lynch, journalist of the New York Post called me and conducted a phone interview, to better understand how small and medium-size businesses can cope with this disaster, and published the results of its findings the next day.
I have even written a number of articles, offering my analysis, both on Google's new spam filter, as well as the way the Florida update behaved.
If your site suffered some major hurricane damage of the F-5 category, or if you just lost a few positions on some of your keywords or search terms, this article will help you repair a lot of the damage the 'Google Gods' have caused to your website.
http://www.rankforsales.com/rebuilding-your-website-after-hurricane-florida.html
By now, probably just about anyone that has a website did noticed that Google made some drastic and major changes to its search algorithm, when it began the regularly scheduled monthly update of its massive database, consisting of about 3.5 billion pages. This one was dubbed the "Florida dance". Others prefer to call it the 'Devastating Florida Hurricane".
No matter how you want to call it, hundreds of articles, theories, wild guesses and just plain gossip have circulated since Google implemented its new 'spam filter', on around November 15, 2003. There were even some wild allegations in the press of a Google conspiracy, in an effort to maximize the sales of its AdWords PPC program.
On November 26, Stephen Lynch, journalist of the New York Post called me and conducted a phone interview, to better understand how small and medium-size businesses can cope with this disaster, and published the results of its findings the next day.
I have even written a number of articles, offering my analysis, both on Google's new spam filter, as well as the way the Florida update behaved.
If your site suffered some major hurricane damage of the F-5 category, or if you just lost a few positions on some of your keywords or search terms, this article will help you repair a lot of the damage the 'Google Gods' have caused to your website.
http://www.rankforsales.com/rebuilding-your-website-after-hurricane-florida.html
Friday, December 12, 2003
Google Adwords under a lot of criticism
Two weeks ago, Jan Mackenzie, a search-engine expert and president of The National SE-club approached us with interesting news about Googles’ Adwords Program. Up to date Mr. Mackenzie was able to collect more than 3000 complaints from Google advertisers which, according to the expert will soon result in a 30-million-claim against Google.
The Club’s president is receiving an average of over 30 complaints/day, most of them with detailed information about how much the advertisers’ damage is and the period it occurred. The expert told us to be in in the final stage of the court case-preparations and added:
“ Our statistics show that the average damage is approximately $ 5000 per advertiser. Before we start the collective court case I’ll collect 3000 more complaints, which enables us to pay our lawyers. The ultimate claim will be approximately thirty million dollar. Every complaint we receive must include as many details as possible and fortunately most of them are very complete. Our lawyers expect they’ll be able to prove their case.
Read it all here:
http://www.rankforsales.com/n-ak/372-seo-dec-12-03.html
Two weeks ago, Jan Mackenzie, a search-engine expert and president of The National SE-club approached us with interesting news about Googles’ Adwords Program. Up to date Mr. Mackenzie was able to collect more than 3000 complaints from Google advertisers which, according to the expert will soon result in a 30-million-claim against Google.
The Club’s president is receiving an average of over 30 complaints/day, most of them with detailed information about how much the advertisers’ damage is and the period it occurred. The expert told us to be in in the final stage of the court case-preparations and added:
“ Our statistics show that the average damage is approximately $ 5000 per advertiser. Before we start the collective court case I’ll collect 3000 more complaints, which enables us to pay our lawyers. The ultimate claim will be approximately thirty million dollar. Every complaint we receive must include as many details as possible and fortunately most of them are very complete. Our lawyers expect they’ll be able to prove their case.
Read it all here:
http://www.rankforsales.com/n-ak/372-seo-dec-12-03.html
Wednesday, December 10, 2003
Latest update on the Florida Dance
As most people have noticed by now, the last Google monthly update done in November, dubbed “Florida” has generated a lot of uproar amongst the business community and the Internet economy. This latest update is a clear example of the power of Google and what it can mean to a large number of commercial websites that depend on their rankings for the success of their business model and their viability.
As I have written in previous articles on this and as I was interviewed and quoted by the New York Post on November 27, I still believe that if your site has had little or almost no OOP penalties, in that case I would stay put and not do anything for the time being.
http://www.rankforsales.com/google-monthly-update-dances/latest-update-on-the-florida-dance.html
As most people have noticed by now, the last Google monthly update done in November, dubbed “Florida” has generated a lot of uproar amongst the business community and the Internet economy. This latest update is a clear example of the power of Google and what it can mean to a large number of commercial websites that depend on their rankings for the success of their business model and their viability.
As I have written in previous articles on this and as I was interviewed and quoted by the New York Post on November 27, I still believe that if your site has had little or almost no OOP penalties, in that case I would stay put and not do anything for the time being.
http://www.rankforsales.com/google-monthly-update-dances/latest-update-on-the-florida-dance.html
Ask Jeeves plans to go on an acquisition spree
Ask Jeeves plans to go on an acquisition and partnership spree in continental Europe next year, as well as build its R&D and sales and marketing teams, according to new Ask Jeeves UK director of strategy Myles Runham.
Runham, who assumed the role of director of strategy in the UK in August, said Ask Jeeves was planning to develop a more international presence and is looking to Europe either for acquisitions or partnerships - or a combination of both, while a recruitment drive will focus on R&D and sales and marketing to develop and market new search products for the UK and Europe.
http://www.rankforsales.com/n-aj/368-seo-dec-10-03.html
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Ask Jeeves plans to go on an acquisition and partnership spree in continental Europe next year, as well as build its R&D and sales and marketing teams, according to new Ask Jeeves UK director of strategy Myles Runham.
Runham, who assumed the role of director of strategy in the UK in August, said Ask Jeeves was planning to develop a more international presence and is looking to Europe either for acquisitions or partnerships - or a combination of both, while a recruitment drive will focus on R&D and sales and marketing to develop and market new search products for the UK and Europe.
http://www.rankforsales.com/n-aj/368-seo-dec-10-03.html
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US holiday shoppers spent $8.5 billion online in November
The latest Holiday eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings indicates that holiday shoppers spent $8.5 billion online in the US in November of this year. The report explains that the total does not include online travel spending, but does represent a 55% leap over online spending in November of last year.
The study determines that books were purchased online by 5.3% of survey respondents who spent a total of $761 million. Apparel was bought online by 5.2% of respondents who spent $1.6 billion on clothing.
http://www.escalate.ca/news-002/us-holiday-shoppers-spent-8-billion-online.html
The latest Holiday eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings indicates that holiday shoppers spent $8.5 billion online in the US in November of this year. The report explains that the total does not include online travel spending, but does represent a 55% leap over online spending in November of last year.
The study determines that books were purchased online by 5.3% of survey respondents who spent a total of $761 million. Apparel was bought online by 5.2% of respondents who spent $1.6 billion on clothing.
http://www.escalate.ca/news-002/us-holiday-shoppers-spent-8-billion-online.html
Tuesday, December 09, 2003
Shopping search has grown up
Shopping search has grown up. Once simple product search and price comparison engines now offer sophisticated tools designed to assist with all aspects of the shopping cycle.
Overall, shopping search engines are far superior to general purpose web search engines if you're looking to research and buy products. This superiority comes in part because shopping search engines take advantage of the structure of online product catalogs, with clearly identified characteristics such as price, description, features and so on.
http://www.rankforsales.com/n-aj/367-seo-dec-09-03.html
Shopping search has grown up. Once simple product search and price comparison engines now offer sophisticated tools designed to assist with all aspects of the shopping cycle.
Overall, shopping search engines are far superior to general purpose web search engines if you're looking to research and buy products. This superiority comes in part because shopping search engines take advantage of the structure of online product catalogs, with clearly identified characteristics such as price, description, features and so on.
http://www.rankforsales.com/n-aj/367-seo-dec-09-03.html
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Julia
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Julia
