Saturday, January 31, 2004

The latest on update Austin at Google

Some of the websites that haven’t been hit too hard in Google’s Florida update (November 2003) got hit real hard on or around January 23. Google’s latest update is called Austin, and they are beginning to ‘sound’ like elections!

Depending on the industry you happen to be in, you could have been hit less, or harder- it depends on a whole number of factors and not one situation is usually the same. One of our clients that, up to recently had their site optimized by another SEO firm was completely devastated to realize his site was gone from the face of the earth.

Things such as FFA’s (Free for All) link farms, invisible text (!) and stuffed meta tags that are 20 screens long, filled with useless spam will have your site penalized, or even banned faster than you can blink an eye.

http://www.rankforsales.com/google-monthly-update-dances/latest-on-update-austin-january-2004.html
The latest on update Austin at Google

Some of the websites that haven’t been hit too hard in Google’s Florida update (November 2003) got hit real hard on or around January 23. Google’s latest update is called Austin, and they are beginning to ‘sound’ like elections!

Depending on the industry you happen to be in, you could have been hit less, or harder- it depends on a whole number of factors and not one situation is usually the same. One of our clients that, up to recently had their site optimized by another SEO firm was completely devastated to realize his site was gone from the face of the earth.

Things such as FFA’s (Free for All) link farms, invisible text (!) and stuffed meta tags that are 20 screens long, filled with useless spam will have your site penalized, or even banned faster than you can blink an eye.

http://www.rankforsales.com/google-monthly-update-dances/latest-on-update-austin-january-2004.html

Friday, January 30, 2004

Google's competition preparing for battle

Google's dominant position under threat as rivals develop competing technology.

Ask Jeeves, the internet search engine, has come up with the best answer of all. Constantly asked by sceptics whether it would ever make money, the PG Wodehouse inspired business based in Emeryville, California, produced the clearest result this week.

Steve Berkowitz, the chief executive, announced that 2003 income was $22m compared with a $5.4m loss in 2002. Sales at the company were $107.3m compared with $65m the year before and in the fourth quarter alone Ask Jeeves sales were up 58 per cent to $31.8m. "Quarter four was another great quarter capping off a great year," said Mr Berkowitz.

But if you thought the Ask Jeeves results were impressive you should adjust your search criteria and ask the question about profits of Yahoo!, the rival quoted search engine that announced results two weeks ago.

http://www.rankforsales.com/n-al/417-seo-jan-30-04.html

Source: Serge Thibodeau of Rank for $ales

Wednesday, January 28, 2004

A second office in Europe to be opened by Google

The US-based Internet search specialist Google will soon open a research and development centre in Switzerland to tap into European knowhow, company vice-president Urs Hoelzle said.

The European centre will be Google's second base outside the United States. A similar research and development centre in India is due to open in March.

"Zurich must be seen as a European location and we will bring the best computer specialists in Europe to Zurich," Hoelzle said in an interview published Wednesday in the Swiss newspaper Neue Zurcher Zeitung.

http://www.rankforsales.com/n-al/415-seo-jan-28-04.html
The 10 Do's and Don'ts of SEO

Here's something that is fast to read and does the job! Rank for $ales is pleased to present "The 10 do's and don'ts of SEO". Five techniques you should always do to push your site at the top of the search engine results pages (SERP's) and keep it there, and five things which you should always avoid doing, to protect your site from a possible penalty or risk it from being banned altogether.

List of the 5 Do's
Do Number One:
Take all the time that it takes to do a careful research of all your keywords and key phrases for your site, on the products or services you are trying to sell. Proper keyword research can only be done using WordTracker, the industry standard when it comes to professional keyword research.

Trying to optimize a site without knowing your real keywords is like driving a car at night with no headlights! Some will tell you they use Overture's free suggestion tool. Although that tool can help you to a limited degree, you should always use WordTracker for the best results.

http://www.rankforsales.com/10-dos-and-donts-of-search-engine-optimization.html

Tuesday, January 27, 2004

I just found a low-cost web hosting provider for Monica's website and spoke to one of the technicians and they seem really knowledgeable.

I will be opening up a new account tomorrow for the small business plan.

On top of having the lowest-cost I've seen so far, they also have MySQL database support that Monica's site needs so desperately.

Bottom Price Web Hosting is at
http://www.bottompricewebhosting.com/

Monday, January 26, 2004

Microsoft will have its own toolbar

Microsoft today will introduce a new Web search feature as the software maker plays catch-up with Google, in a critical area of Internet commerce, Monday's Wall Street Journal reported.

Microsoft will begin offering customers of its MSN online service a software " toolbar" for Internet browsers that has a window for searching the Web using keywords and phrases. The toolbar, which sits below the control panel on a browser, includes shortcut buttons to other Microsoft services such as Hotmail e-mail and its MSN Messenger product.

The software mimics similar offerings from rival Yahoo, as well as from Google, and is a critical part of Microsoft's plan to launch its own Internet search service later this year. With the toolbar, Microsoft hopes to pull millions of Internet users to its search technology, and in turn to other Microsoft services and online advertisers.

http://www.rankforsales.com/n-al/411-seo-jan-26-04.html

Thursday, January 22, 2004

Orkut, or how to make it big in social networking

Google will shortly unveil its social networking site, Orkut. The Friendster clone is the work of Google employee and former Stanford graduate Orkut Buyukkokten.

Undettered by the feeding frenzy around the social networking bubble, and rebuffed by Friendster Inc, which it attempted to buy, Google has decided build one better.

Given Friendster's well documented problems with coping with a large number of users, and Google's world class expertise in scalability, it ought to be more than up to the technical challange. But will it pay?

A tsunami of VC money poured into social networking start-ups last year, although how the companies themselves monetize the users is far from clear.

http://www.rankforsales.com/n-al/408-seo-jan-23-04.html
Google bombing is turning the Web into a platform for political commentary

The New York Times reports:

Unlike Web politicking by other means, like hacking into sites to deface or alter their message, Google bombing is a group sport, taking advantage of the Web-indexing innovation that led Google to search-engine supremacy.

The perpetrators succeed by recruiting a small group of accomplices to link from their Web sites to a target site using specific anchor text (the clickable words in a link).

The more high-traffic sites that link a Web page to a particular phrase, the more Google tends to associate that page with the phrase - even if, as in the case of the president's official biography, the term does not occur on the destination site...

http://www.rankforsales.com/n-al/407-seo-jan-22-04.html

Wednesday, January 21, 2004

Booble: An adult search engine parodying Google

"Booble" is a new adult Website parodying Google and has hit the Net running, allowing Net surfers with a thing for porn to filter over six thousand hand-selected adult Internet content listings.

Booble is said to be the brainchild of a former Net executive, whose identity isn't yet known but who is based in New York and is putting his own money into the project, described as a "light-hearted parody of the world's largest and best-known search engine."

http://www.rankforsales.com/n-al/406-seo-jan-22-04.html

Tuesday, January 20, 2004

Marketers investing more in Web marketing

Nearly two thirds of marketers now see digital marketing as having a very high or high level of strategic importance within their organizations, and over 75 percent of respondents plan to increase spending on digital marketing as a percentage of their marketing budget this year, according to a survey of marketing executives released today.

The online poll, entitled the Digital Marketing Dialog, was commissioned by Responsys, Inc., a premier provider of email marketing solutions, and sponsored by the CMO Council, BtoB Magazine and USA TODAY in the fourth quarter of 2003.

The study received over 400 responses from top marketing decision makers regarding the impact, role, value, and uptake of digital marketing technologies and programs across all industry sectors.

http://www.escalate.ca/news-003/marketers-investing-more-web-marketing.html

Monday, January 19, 2004

Looksmart being dropped by MSN

Although the LookSmart database does include listings from the volunteer based Zeal directory, most of the results are now pay-per-click text ads.

Microsoft's MSN.com portal has for a long time added LookSmart's directory listings to its search engine results.

Obviously someone at MSN realized that the LookSmart results reduced the quality of the overall search results. Moreover, it became hard to distinguish between paid entries and regular search result.

http://www.rankforsales.com/n-al/402-seo-jan-19-04.html

Sunday, January 18, 2004

Google always facing more and more competition on its turf

Google Inc., which dominates the market for Web search, is developing a service that could dramatically extend the reach of its lucrative keyword-based advertising by linking such ads to e-mail, people familiar with the matter said Friday.

Privately held Google, which is expected to go public later this year, faces rising competition in its core search business from e-mail providers including Yahoo Inc. and MSN, Microsoft Corp.'s Internet unit.

Adding an e-mail service would provide a potential boost to Google as its technology lead in the search market seems destined to narrow and it prepares to answer to growth-hungry shareholders, analysts said.

http://www.rankforsales.com/n-al/400-seo-jan-19-04.html

Friday, January 16, 2004

Legal case jeopardizes search engines' use of trademarks

Playboy Enterprises will have its day in court over accusations that search engines sold its trademark as advertising without permission.

Dealing a potential setback to the Web search advertising market, a federal appeals court has reopened a lawsuit challenging the unauthorised use of trademarks in ads linked to search-engine keywords.

The Ninth Circuit US Court of Appeals in San Francisco on Wednesday found that Playboy Enterprises can pursue charges that Excite and Netscape Communications violated its trademark by selling banner advertisements triggered by the terms "playboy" and "playmate." The decision reverses a district court ruling that dismissed the suit without a trial in 2000.

http://www.techblog.org/news-02/01-029-jan-16-2004.html

Thursday, January 15, 2004

There are billions and billions of Web pages out there

As Carl Sagan might have put it, there are billions and billions of Web pages out there. So it comes as no surprise that the results lists from search sites are getting longer.

That's given rise to a new breed of solutions to help manage the information overload. One of the most ambitious recent entries is a major update of Groxis' Grokker, a program that is now a useful adjunct to any major search engine.

Grokker 2.0 converts text lists of search results into a map of floating spheres and other graphical representations (see the photo, which shows a Grokker window after searching for "Wi-Fi"). You can drill down on each object individually, and each is labeled according to organizing principles, including date and context, so you get what amounts to a visual relational database that includes Web pages, documents, and pictures.

http://www.rankforsales.com/n-al/398-seo-jan-16-04.html
Yahoo confirms that it is dropping Google

Yahoo on Wednesday said it will drop search partner Google during the first quarter of 2004 in favor of its own technology, opening a new phase in the battle for Web search dominance.

The announcement from Yahoo CEO Terry Semel caps more than a year of speculation over the move, which has been widely expected since Yahoo announced plans to acquire search provider Inktomi for $235 million in December 2002. Inktomi has developed so-called algorithmic search technology similar to Google's that indexes Web pages and ranks them based on search terms.

"We've been hard at work with the assets that we've acquired to develop our (own) algorithmic search engine," Yahoo Chief Financial Officer Susan Decker said in a phone interview. "We'll be swapping that out in Q1."

Although expected, the announcement highlights the changing market for Web-based search, which has been transformed in the past two years thanks to fast-growing and profitable advertising programs.

http://www.rankforsales.com/n-ak/396-seo-jan-15-04.html

Wednesday, January 14, 2004

Reasons why e-Commerce shoppers abandon carts

Still puzzled as to why e-Commerce shoppers abandon their shopping carts without buying anything on your site, as they move on to your competitor's site? NetIQ’s WebTrends reports that 35% of US adults who have researched or purchased a product online say that surprise costs would lead them to abandon a purchase online.

Another 30% say they would not like it when a site asks for too much information in order for them to make a purchase. WebTrends surveyed 1,000 US adults between 3 and 7 December 2003, 632 of whom had researched or purchased a product online.

http://www.escalate.ca/news-003/reasons-why-ecommerce-shoppers-abandon-shopping-carts.html

Tuesday, January 13, 2004

Verisign will manage RFID 'root' server

VeriSign Inc. has been awarded a contract to manage a key component of a coming global distribution network that uses electronic product code (EPC) technology, according to a joint announcement by VeriSign and EPCglobal Inc., a non-profit organization.

The contract, for an undisclosed amount, assigns VeriSign the job of designing and operating the Object Naming Service (ONS) root directory, which will link RFID tags attached to shipping palates or individual products to stored data about the tagged items, said Sue Hutchinson, product manager at EPCglobal.

EPCGlobal and Verisign made the announcement at the National Retail Federation Annual Convention and Expo in New York City.

http://www.mywebservices.ca/n-ad/04-145-jan-13.html
VeriSign planning more changes to the DNS system

VeriSign Inc. is planning changes to a Domain Name System (DNS) component responsible for coordinating updates to the .com and .net domains throughout the DNS system, according to a company spokesperson.

The changes are intended to prepare .com and .net for more frequent daily updates of information such as new subdomains, address changes and the culling out of obsolete subdomains. Internet users and organizations managing Web sites on .com and .net will not notice the change, VeriSign said.

However, some networking experts worry that the change, which is scheduled for Feb. 9, may have unanticipated consequences that could interrupt traffic to some .com and .net Web sites and other online services.

The modifications will change the way part of a DNS component called the Start of Authority (SOA) Record is generated for .com and .net domains, according to information posted to the Nanog networking discussion group by Matt Larson, of VeriSign Naming and Directory Services and confirmed by Pat Burns, a VeriSign spokesperson.

http://www.rankforsales.com/n-ak/394-seo-jan-13-04.html

Monday, January 12, 2004

Google and your park domains

Google DomainPark allows domain name registrars and large domain name holders to unlock the value in their parked page inventory.

DomainPark delivers targeted, conceptually related keywords and advertisements to parked domain name pages by using Google's semantic technology to "understand" the meaning of each domain name.

DomainPark currently powers over 1 million domain names.

http://www.rankforsales.com/n-ak/393-seo-jan-12-04.html

Sunday, January 11, 2004

Yahoo & Google trying to outdo each other

Yahoo and Google are offering new search tricks for Web surfers, with the ongoing goal of becoming indispensable.

Sunnyvale, Calif.-based Yahoo on Friday started offering visitors the ability to search for flight information directly from the search box, matching a similarly new capability from rival Google's search engine. Google, in turn, embedded a technology shortcut for visitors to find information on domain names and their owners, helping people circumvent the WhoIs database of domain names.

Mountain View, Calif.-based Google also started displaying shopping-related listings from Froogle.com, its e-commerce reference site, at the top of general search results when it associates a query term as commercial. That development signals the growing importance of shopping search to visitors and, likely, to Google's future.

http://www.rankforsales.com/n-ak/392-seo-jan-12-04.html

Thursday, January 08, 2004

Forrester: e-commerce investments will grow by 1.9%

Forrester Research reports that customer e-commerce spending will lead the IT spending charge in 2004, growing by 4.8% this year. Buy-side e-commerce spending will grow by 1.9%, projects Forrester. In fact, Forrester estimates that three-fourths of companies will maintain or increase their IT spending for e-commerce initiatives. Forrester bases its estimates on the survey of 212 e-commerce decision-makers.

In-Stat/MDR estimated last month that small business IT spending totaled $161 billion last year and would reach $215 billion by the end of 2008.

http://www.escalate.ca/news-003/e-commerce-investments-will-grow-by-2-percent.html

Tuesday, January 06, 2004

Yahoo CEO Terry Semel: We woke up just in time

Yahoo CEO Terry Semel said Monday that the company has "only just begun" with its grand plans to grow its Web search business, highlighting 2004 as a year when search will become omnipresent throughout its family of sites.

Semel's comments, made during a question-and-answer session at Smith Barney Citigroup's Entertainment, Media & Telecommunications Conference, come after a year marked by high-profile acquisitions in the search arena. The Web giant acquired algorithmic search provider Inktomi for $235 million and then closed a $1.6 billion purchase of Overture Services to add the lucrative paid-search business.

The acquisition spree highlights the rivalry with Google, which competes with Yahoo despite powering a significant volume of Yahoo's algorithmic search results. The competition will only increase now that Google has named bankers to manage its initial public offering, according to reports Monday. Google has supplanted Yahoo as a name synonymous with Web search and has created a lucrative paid search business that mirrors Overture's.

http://www.techblog.org/news-01/01-027-jan-06-2004.html

Monday, January 05, 2004

Online retail experienced significant growth in 2003

The online retail sector experienced significant growth during 2003 due to record holiday sales, a strong travel market and increased consumer confidence, according to a new report. Revenue for online retailers in 2003 reached $93 billion, a 27 percent increase over the same period last year, research firm ComScore Networks reported on Monday.

The growth in sales was spurred by a record fourth quarter holiday buying season, typically the largest sales period for both online and brick-and-mortar vendors. ComScore said that online retail spending during the 2003 holiday season totaled $12.5 billion, a 29.5 percent gain over the same period last year.

The online travel segment continued to outperform the rest of the e-tail market, with ComScore counting $41 billion in sales for 2003, a 35 percent gain over travel revenue recorded in 2002.

The firm reported that for several weeks during June and July, the peak vacation season, travel spending exceeded all other e-commerce product categories combined.

ComScore analyst Graham Mudd said the fastest growing areas of the e-tail market beyond travel included sales of big-ticket items such as furniture, appliances and jewelry, indicating increased confidence among consumers.

http://www.escalate.ca/news-003/online-retail-experienced-significant-growth-in-2003.html

Sunday, January 04, 2004

Search engine predictions for 2004

The year 2003 was, generally speaking, a good year for the search engine industry. While for some that may have got hit hard with the Florida update in November, the balance of the year was good. I predict 2004 will be even better, albeit you should expect some major changes. 2004 will be a year of consolidation, if there is such a thing in this rapidly changing industry.

While in the year 2003, some search companies such as Looksmart and Espotting had more than their share of problems, especially in the case of Looksmart, I predict there will be a few newcomers.

2004 will be a year where you can expect news to hit this industry on a daily basis. In 2003, hardly a day went by that there wasn't something happening at one company or another. Expect 2004 to be even busier.

http://www.rankforsales.com/special/predictions-for-2004-search-engines-and-seo.html

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